Pamela Rosenkranz | Switzerland, 1979

Through painting, sculpture, and installation, informed by extensive research into fields ranging from marketing and medicine to philosophy and religion, Pamela Rosenkranz, a Swiss artist, addresses the fundamental questions about what it means to be human in today’s world. During the process of taking up the topics of contemporary issues and phenomena of everyday life, she adds a unique and personal touch, reducing them to absurdity using humorous turns, succinct and illogical short-circuits and poetic entanglements and at the same time cuts right to the chase. Often playing with narrative juxtaposition, Rosenkranz is known for using widely known commercial brands in her creation, for example, the exhibition The most important Body of Water is Yoursis focused on the topic of water and built on the brand Evian.

Text via Widewalls